What we learned from making the swede

Prosumer: consumed + produced - 2 way process you have produced content to be consumed on the internet.

synergy- products promote each other/ mutually beneficial.

cross media convergence- like synergy but the products wouldn't exist without each other
e.g adele "Skyfall" song is a specially created media product.

convergent technologies- hugely important for communicating with audiences, gaining a fan base, engaging with fans etc.

Global audiences- we have the evidence!
can only do that because of internet.Due to the internet we are now able to see who is viewing our videos and from what country they are from.In our swede 100% of all our viewers were from the united kingdom which tells us that we did not have global distribution.

film industry has become more democratic because of technology!!!!!!