Wednesday 16 October 2013
Wednesday 9 October 2013
Props used in the swede
In our swede if paranormal activity we used only two props:
- plain white mask
- blanket/cape
We decided to use the two props because we wanted to keep the identity of the ghost a mystery up until the last seen.We also used a mask and cloak to make it clear that there was a ghost in our storyline.
Tuesday 8 October 2013
Selling a Movie and Brand Loyalty
Most cinema tickets are one-off purchases. You don't buy a cinema ticket in the same way as you might buy a particular brand of soft drink, knowing that you will go back to this brand again and again and again (ie you have brand loyalty). You base your decision to buy a ticket on the basis of the marketing you have seen for an individual movie. You might be quite loyal to that brand while it lasts (you might buy a t-shirt, a soundtrack CD and the DVD when it's released), but in most cases, it's a short-lived loyalty. And that's a loyalty that is very expensive to purchase. With each new movie release, a studio has to create a new brand. Studios like genre movies (romantic comedies, horror) that already have a form of brand identity, as they can market them to a specific audience. This is also why they like sequels and franchises so much — a string of movies all based around the same brand are easy to market.
marketing:
- trailers
- adverts
- internet social media facebook twitter other
- banners
- adverts on buses, train stations and outside around us
film distribution:
- A studio or independent investor decides to purchase rights to the film.
- People are brought together to make the film (screenwriter, producer, director, cast, crew).
- The film is completed and sent to the studio.
- The studio makes a licensing agreement with a distribution company.
- The distribution company determines how many copies (prints) of the film to make.
- The distribution company shows the movie (screening) to prospective buyers representing the theaters.
- The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement.
- The prints are sent to the theaters a few days before the opening day.
- The theater shows the movie for a specified number of weeks (engagement).
- You buy a ticket and watch the movie.
- At the end of the engagement, the theater sends the print back to the distribution company and makes payment on the lease agreement.
Stages of Production
So that you can understand a little more about the filming process, here are the stages of production explained.
PRE-PRODUCTION
This is the stage in which all the planning for the project takes place. During pre-production, the production is broken down into individual scenes and all the locations, props, cast members, costumes, special effects and visual effects are identified. The script, if not already complete, is written at this stage. A detailed schedule is produced and arrangements are made for the necessary elements or people to be available to the film-makers at the appropriate times.
This is the stage in which all the planning for the project takes place. During pre-production, the production is broken down into individual scenes and all the locations, props, cast members, costumes, special effects and visual effects are identified. The script, if not already complete, is written at this stage. A detailed schedule is produced and arrangements are made for the necessary elements or people to be available to the film-makers at the appropriate times.
PRODUCTION
This is the stage at which all the filming is carried out. All scenes planned out in pre-production are filmed at the relevant locations. Each scene is filmed as many times as the director deems fit, to ensure the best quality scenes will be used to construct the film. This is where the strength of the pre-production work is put to the test. Great care must be taken to make sure that all the filming is done correctly and all necessary shots are taken, as it is sometimes difficult or impossible to go back and repeat certain events if the filming is incomplete when it comes to the post-production stage.
This is the stage at which all the filming is carried out. All scenes planned out in pre-production are filmed at the relevant locations. Each scene is filmed as many times as the director deems fit, to ensure the best quality scenes will be used to construct the film. This is where the strength of the pre-production work is put to the test. Great care must be taken to make sure that all the filming is done correctly and all necessary shots are taken, as it is sometimes difficult or impossible to go back and repeat certain events if the filming is incomplete when it comes to the post-production stage.
POST-PRODUCTION
This is the stage in which the film is assembled by the editor. The first job of the film editor is to build a rough cut taken from sequences (or scenes) based on individual "takes" (shots). The purpose of the rough cut is to select and order the best shots. The next step is to create a fine cut by getting all the shots to flow smoothly in a seamless story. Trimming - the process of shortening scenes by a few minutes, seconds, or even frames - is done during this phase. As well as the editing of footage, all music, graphics, menus etc are added in this stage. After the fine cut has been screened and approved by the director and producer, the picture is "locked," meaning no further changes are made.
This is the stage in which the film is assembled by the editor. The first job of the film editor is to build a rough cut taken from sequences (or scenes) based on individual "takes" (shots). The purpose of the rough cut is to select and order the best shots. The next step is to create a fine cut by getting all the shots to flow smoothly in a seamless story. Trimming - the process of shortening scenes by a few minutes, seconds, or even frames - is done during this phase. As well as the editing of footage, all music, graphics, menus etc are added in this stage. After the fine cut has been screened and approved by the director and producer, the picture is "locked," meaning no further changes are made.
Wednesday 2 October 2013
Planning our swede Paranormal activity
Swede Outline
We are planning to make a swede of the movie paranormal activity.We are putting a slight twist on the original movie as it is going to be set in university dorms.
First scene-Arber is disturbed while sleeping by Hana and Marleyah. They claim that all the chairs have been knocked down in the dorm.They then go to check out the chairs with Arber but nothing is wrong.
Second scene-Arber, Hana and Marleyah all go back to their dorms.The ghost then watches over Arber while he is sleeping then does the same to Hana and Marleyah. Hana and Marleyah then begin to hear noises.Later on in the scene Arber starts to hear the noises as well.
Third scene-Arber, Hana and Marleyah then plan to catch the ghost. Arber, Hana and Marleyah catch the ghost and then realise that the ghost was in actual fact their friend Mustafa playing a prank on them.
We are planning to make a swede of the movie paranormal activity.We are putting a slight twist on the original movie as it is going to be set in university dorms.
First scene-Arber is disturbed while sleeping by Hana and Marleyah. They claim that all the chairs have been knocked down in the dorm.They then go to check out the chairs with Arber but nothing is wrong.
Second scene-Arber, Hana and Marleyah all go back to their dorms.The ghost then watches over Arber while he is sleeping then does the same to Hana and Marleyah. Hana and Marleyah then begin to hear noises.Later on in the scene Arber starts to hear the noises as well.
Third scene-Arber, Hana and Marleyah then plan to catch the ghost. Arber, Hana and Marleyah catch the ghost and then realise that the ghost was in actual fact their friend Mustafa playing a prank on them.
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